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Everything
we do at designCraft Advertising is intended to restore the reputation
of advertising which is, at its best, an educational tool to connect
consumers with purveyors of goods. Using socially responsible products
and services, and establishing high standards for use of resources is
part of our mission. The Mpower ChaMpion program will help us further
that goal.
-Yvette Jones, Creative Director/Owner
Mpower projects Click on highlighted projects for details
Past Green Efforts:
designCraft believes they have a unique responsibility to promote efficiency because of the nature of their business. As an advertising agency for local businesses, they mentor clients on a variety of business-related issues and often recommend their clients adopt more sustainable business practices. designCraft models these practices in several ways.
For example, business materials are printed on 100% recycled paper stock and that fact is stated on each piece. The business is signed up for 100% windpower with MGE, and their office furnishings were sourced from UW Swap, ReStore, or other area businesses, and they announce that. designCraft is involved in Dane Buy Local allowing them to actively promote local sourcing.
The staff of designCraft completed the Enact training program together, working to incorporate more sustainable behaviors at home and at work. Other small changes include: using a water filter to replace bottled water, installing more efficient light bulbs, and padding of used paper for scratch pads.
Their building, chosen for its central location and dual use, is the focus of many larger initiatives to come.
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